How to Find Your Niche for Your Podcast 🎙️

Starting a podcast feels a bit like shouting into the void—unless you know exactly who you’re shouting to. Finding your niche is your way of carving out space in a crowded podcasting world. It's your north star, guiding everything from your episode topics to your audience interactions.

Here’s a breakdown of how to discover, refine, and dominate your podcasting niche—without losing your voice.

What’s a Niche Anyway? 🤔

Think of your niche as the sweet spot between your passion, your expertise, and what your potential listeners want. It’s not just "talking about movies"—it’s "90s indie films with cult followings." Not "true crime," but "unsolved mysteries in small towns."

Why does this matter? The more specific you get, the more loyal your audience becomes. People want to feel like your podcast is tailored for them, not everyone.

The Big Myth: You’ll Exclude People by Niche-ing Down 🚫

Here’s the truth: If you try to appeal to everyone, you’ll appeal to no one. Niche-ing down doesn’t mean fewer listeners—it means better listeners. These are the superfans who’ll binge your episodes, share your podcast, and maybe even buy your merch.

Step 1: Know Thyself 🎯

Start with introspection. Ask yourself:

• What am I passionate about? (What could you talk about for hours?)

• What do I know more about than most people? (Or what are you willing to learn?)

• What problem can I help people solve?

  
  

Your unique mix of passion and expertise is the foundation of your niche. For example, if you’re obsessed with cooking and also love sci-fi, maybe your podcast could be "The Sci-Fi Chef," exploring futuristic recipes and food in sci-fi movies.

Step 2: Research Your Audience 🕵️‍♀️

Your audience should feel like your podcast is made just for them. To figure out who these people are:

• Look at what’s trending: Use tools like Google Trends or Reddit communities.

• Stalk other podcasts: What’s missing in your area of interest? What could you do better?

• Ask questions: Poll potential listeners on platforms like Instagram or Twitter.

  
  

💡 Pro Tip: Use podcast reviews (on Apple Podcasts, Spotify, etc.) to see what listeners love—and what they wish they got more of.

Step 3: Test the Waters 🧪

Before committing, test your niche.

• Post a short episode or mini-series in your niche to gauge interest.

• Monitor engagement—are people listening, commenting, sharing?

• Refine based on feedback.

  
  

Step 4: Position Yourself as the Expert 🌟

Once you’ve found your niche, own it.

• Be consistent: Every episode should deliver value within your niche.

• Collaborate smartly: Partner with guests or podcasters who complement your niche.

• Double down on branding: Your podcast name, logo, and social media should scream, "This is what we’re about!"

Common Niches and Unique Angles 📚

If you’re stuck, here are some popular niches with a twist:

1. True Crime: Focus on crimes in a specific decade or region.

2. Health and Wellness: Center it around a unique approach (e.g., mindfulness for gamers).

3. Pop Culture: Dive into a single fandom or a niche genre (e.g., obscure anime).

4. Parenting: Make it hyper-relatable, like "Parenting for Introverts."

5. Tech: Talk about emerging fields, like AI ethics or retro tech.

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What NOT to Do 🚨

1. Be too broad: “A podcast about life” is a recipe for obscurity.

2. Ignore your audience: This isn’t just about what you want to talk about—it’s about what they want to hear.

3. Copy others: Inspiration is fine, but your podcast should stand out.

   
   

Ready to Start?

Now that you know how to find your niche, it’s time to take the next step. Check out our article "How to Start Your Podcast from Scratch" for everything you need to get recording. Your niche is just the beginning—now let’s bring it to life. 🎙️✨